PepsiCo's 7 Up brand is inspiring young Chinese to see the world and find romance through a travel-themed internet contest and reality TV show. The campaign is built around digital media, which has also helped the U.S. beverage giant's flagship brand reach over 120 million consumers in this year's Pepsi Creative Challenge.

TBWA, Shanghai picked up the first Gold Lion awarded to a Chinese agency last week in Cannes; Li Ning backs off CCTV alliance; Yili retains Euro RSCG; Saatchi & Saatchi partners with Energy Source; and more breaking news in Greater China.

Urban incomes in China have reached $5,000 a year in first-tier cities such as Shanghai and Beijing. As incomes rise in China, “Chuppies” or Chinese Yuppies, are at the forefront of China's growing middle class and spending boom. Many use their savings to buy homes, cars, and invest in stocks and bonds.
Source: Pearl Research

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